I’m Subpar at Everything, Except Golf
And I suck at golf
Do you measure up?
If you are a blogger, marketer, entrepreneur, or basically any occupation in the world, chances are you rely on metrics and standards to measure your performance.
Measuring is good. It helps you recognize trends before they spiral out of control. It reassures your process is working. And it allows you to evaluate your actions accurately.
But what if the standard is wrong? What if it’s arbitrary, or worse, not even applicable to your situation?
It’s important in any endeavor to know how to measure your progress, but it’s even more important to know what you are measuring against.
Take for example the game of golf
Par is the standard amount of strokes for any golf course. If you play a subpar round, that’s good. It means you hit the ball fewer times than what's expected.
But in life, the term subpar is used as something bad. It means you performed below the standard.
When you try to use par as a standard for everything, it’s meaning becomes lost in confusion. If it’s good to be subpar in golf does that mean it’s good to be subpar elsewhere?
Par is a standard that cannot be used across different scenarios.
Let’s look at a more realistic example: Advertising
The standard measurement used across all mediums of advertising is views. How many people saw my ad?
Billboards, full-page newspaper spreads, the annoying pop-up ads on your phone all are asked the same question, How many people saw it?
One person looking at a Facebook ad is not the same as one person looking at a billboard. One is more engaged and probably wants what you are selling, the other one is pissed that they are sitting in traffic.
The same can be applied to bloggers or content creators, views are coveted whereas engagements are to be desired.
Or take fitness as an example
Each human body is unique but we still judge our health by the number we see on the scale. We try to measure up against an arbitrary standard and often push ourselves too far.
Health is defined on a person to person level, not by some fitness ‘guru’ trying to get you to buy their breakfast shake.
Don’t take standards at gospel. Question why and how a standard is set. What might be a realistic standard for an expert might not be a realistic standard for a beginner.
And remember, never use another person as a standard. They aren’t you. Focus on what you can control and measure.
Hey there I’m Declan. I write daily posts about accomplishing goals, setting habits, and every once and awhile, leaving your job to pursue the life you want. Sign up below to receive my weekly email as well as a couple cool bonuses.