Deena ZenykinAdvocacy InstituteWelcome to The Advocacy InstituteThere are basic principles that transcend the barriers of practice and industry. When you find one of these core truths, they yield…Jun 1, 2017Jun 1, 2017
Deena ZenykinThe Advocacy InstituteThe Advocate Marketing Sweet Spot: ReferralsRecently, a new friend request popped up for me in Facebook from a gal I went to high school with. I recognized her name right away. She…Jun 8, 2016Jun 8, 2016
Deena ZenykinThe Advocacy InstituteThe Postmodern Marketing Imperative: The rise of the advocate and the role of the servant marketer.Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched…Jun 8, 2016Jun 8, 2016
Deena ZenykinThe Advocacy InstituteFrom the Marketing Trenches to the Timesheet: Reflections of a first-year consultantAbout a year ago, the opportunity arose to pack up leading the advocate marketing portfolio for an ed tech company for most of the past…Feb 2, 2016Feb 2, 2016