On Friday, BuzzFeed used the Facebook livestream function to broadcast a watermelon explosion. The stream peaked with 808,000 viewers, and the internet proceeded to explode with hot-takes: CNBC even ran a “breaking news drill” to cover the exploding watermelon: The drill produced this compelling lede: “While everyone…

Earlier this week, Tim Higgins of Bloomberg Politics published a story about the $17.8 million spent on ads during Wheel of Fortune through March 1 by presidential campaigns and supporting entities. Higgins wrote: This cycle’s campaign spending on airtime during Wheel will easily exceed the $57 million it earned in…

March Madness is upon us: screen time will increase, work productivity will decrease and brackets will be busted. With 64 teams, 12 days of games and multiple TV networks carrying games, March Madness may not gain the singular focus of Americans like large single-day sporting events. Even still, the magnitude…

With more than 1 in 5 of available delegates up for grabs on Super Tuesday, hundreds of thousands of Americans across 12 states will participate in primary and caucus nominating contests today. …

On Sunday night, a new collection of movies and actors will be lionized by winning an Academy Award. And while Leonardo DiCaprio seems poised to finally join the exclusive club of Best Actor winners, winning cinema’s highest award does not necessarily ensure staying power for a film. We analyzed 2…

Two weeks ago, we wrote about Blue Collar Men being more likely to watch The Bachelor than Persuadable Women Voters. Our point? Applying conventional wisdom to TV targeting can result in missed opportunities — or being flat out wrong. But in some cases, data supports conventional wisdom. One such case…

No holiday season seems to have as profound an impact on television programming as does Christmas. ABC Family celebrates the season every year with its annual “25 Days of Christmas”, where Christmas movies old and new are featured one by one across the whole month of December. In the Spirit…

Even The ~50% of Gen X & Millennial Multi-Screeners Who Are The Most “Plugged-In” Users Prefer TV; Live TV Rates Better Than Computer, Tablet or Smart Phone to Deliver Video Ads. Advertisers and researchers are navigating a complex media landscape. With consumers & voters owning multiple TVs, laptops, tablets and…

This week, Deep Root Analytics is proud to announce the availability of our Mobile Insights suite of dashboards. With Mobile Insights, you can now take the powerful media insights of the Deep Root Platform with you wherever you go and whenever you want, harnessing the power of Big Data &…