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Deep Root Analytics

Jul 13, 2016

Want to Optimize Viewership for the Nomination Acceptance Speech? Speak at 9pm, Not 10pm

10pm Acceptance Speeches Are From a Bygone Era When The West Coast Influenced the Outcome

7 TV Shows With More Viewers Than Buzzfeed’s ‘Exploding Watermelon’ Video

On Friday, BuzzFeed used the Facebook livestream function to broadcast a watermelon explosion. The stream peaked with 808,000 viewers, and the internet proceeded to explode with hot-takes:

Television Advertising Driven by Data — More Than Just “Spinning Your Wheels”

Earlier this week, Tim Higgins of Bloomberg Politics published a story about the $17.8 million spent on ads during Wheel of Fortune through March 1 by presidential campaigns and supporting entities…