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Jul 14, 2016

Want to Optimize Viewership for the Nomination Acceptance Speech? Speak at 9pm, Not 10pm

10pm Acceptance Speeches Are From a Bygone Era When The West Coast Influenced the Outcome Primetime TV viewership follows a consistent pattern. People come home from work, they eat dinner, they then likely settle down on the couch for a few minutes to a few hours of primetime TV entertainment…

Politics

5 min read

Want to Optimize Viewership for the Nomination Acceptance Speech? Speak at 9pm, Not 10pm
Want to Optimize Viewership for the Nomination Acceptance Speech? Speak at 9pm, Not 10pm

Apr 11, 2016

7 TV Shows With More Viewers Than Buzzfeed’s ‘Exploding Watermelon’ Video

On Friday, BuzzFeed used the Facebook livestream function to broadcast a watermelon explosion. The stream peaked with 808,000 viewers, and the internet proceeded to explode with hot-takes: CNBC even ran a “breaking news drill” to cover the exploding watermelon: The drill produced this compelling lede: “While everyone…

Media

3 min read


Mar 25, 2016

Television Advertising Driven by Data — More Than Just “Spinning Your Wheels”

Earlier this week, Tim Higgins of Bloomberg Politics published a story about the $17.8 million spent on ads during Wheel of Fortune through March 1 by presidential campaigns and supporting entities. Higgins wrote: This cycle’s campaign spending on airtime during Wheel will easily exceed the $57 million it earned in…

Politics

3 min read

Television Advertising Driven by Data — More Than Just “Spinning Your Wheels”
Television Advertising Driven by Data — More Than Just “Spinning Your Wheels”

Mar 16, 2016

March Madness: Visualized

March Madness is upon us: screen time will increase, work productivity will decrease and brackets will be busted. With 64 teams, 12 days of games and multiple TV networks carrying games, March Madness may not gain the singular focus of Americans like large single-day sporting events. Even still, the magnitude…

March Madness

2 min read

March Madness: Visualized
March Madness: Visualized

Mar 1, 2016

Super Tuesday Airwars

With more than 1 in 5 of available delegates up for grabs on Super Tuesday, hundreds of thousands of Americans across 12 states will participate in primary and caucus nominating contests today. …

Politics

3 min read

Super Tuesday Airwars
Super Tuesday Airwars

Feb 26, 2016

And Now Announcing Best Picture…

On Sunday night, a new collection of movies and actors will be lionized by winning an Academy Award. And while Leonardo DiCaprio seems poised to finally join the exclusive club of Best Actor winners, winning cinema’s highest award does not necessarily ensure staying power for a film. We analyzed 2…

Movies

2 min read

And Now Announcing Best Picture…
And Now Announcing Best Picture…

Jan 22, 2016

Armchair Storm Chasers: Weather Phenomena and the Effect on TV Viewership

Two weeks ago, we wrote about Blue Collar Men being more likely to watch The Bachelor than Persuadable Women Voters. Our point? Applying conventional wisdom to TV targeting can result in missed opportunities — or being flat out wrong. But in some cases, data supports conventional wisdom. One such case…

Politics

2 min read

Armchair Storm Chasers: Weather Phenomena and the Effect on TV Viewership
Armchair Storm Chasers: Weather Phenomena and the Effect on TV Viewership

Dec 23, 2015

Merry Christmas from Deep Root Analytics

No holiday season seems to have as profound an impact on television programming as does Christmas. ABC Family celebrates the season every year with its annual “25 Days of Christmas”, where Christmas movies old and new are featured one by one across the whole month of December. In the Spirit…

Christmas

4 min read

Merry Christmas from Deep Root Analytics
Merry Christmas from Deep Root Analytics

Dec 11, 2015

New Multi-Screen Study: The Best Screen to Reach Even the Young & Most Plugged-In? TV.

Even The ~50% of Gen X & Millennial Multi-Screeners Who Are The Most “Plugged-In” Users Prefer TV; Live TV Rates Better Than Computer, Tablet or Smart Phone to Deliver Video Ads. Advertisers and researchers are navigating a complex media landscape. With consumers & voters owning multiple TVs, laptops, tablets and…

Advertising

3 min read

New Multi-Screen Study: The Best Screen to Reach Even the Young & Most Plugged-In? TV.
New Multi-Screen Study: The Best Screen to Reach Even the Young & Most Plugged-In? TV.

Nov 18, 2015

Deep Root Launches Mobile Insights

This week, Deep Root Analytics is proud to announce the availability of our Mobile Insights suite of dashboards. With Mobile Insights, you can now take the powerful media insights of the Deep Root Platform with you wherever you go and whenever you want, harnessing the power of Big Data &…

Politics

2 min read

Deep Root Launches Mobile Insights
Deep Root Launches Mobile Insights
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