Merry Christmas from Deep Root Analytics

No holiday season seems to have as profound an impact on television programming as does Christmas. ABC Family celebrates the season every year with its annual “25 Days of Christmas”, where Christmas movies old and new are featured one by one across the whole month of December.

In the Spirit of Christmas celebration here at Deep Root, we offer a top ten list of movies aired on TV during ABC Family’s “25 Days of Christmas” in 2014. The entries in this list were ranked by rating across all of our target audiences in New York City, one of the largest TV markets in America. In this list you’ll find how these shows fared only compared to the ABC Family lineup — no Die Hard or Bad Santa to be found here, however highly rated they may be!

10. Rudolph’s Shiny New Year

A sequel to the stop-motion “Rudolph the Red Nosed Reindeer”, ’Shiny New Year’ tells a new story of Rudolph and his quest to bring in the New Year by rescuing a companion of Father Time. Because the original Rudolph traditionally airs on broadcast television, this sequel likely occupies its place in the ABC Family lineup.

9. The Santa Clause 3: The Escape Clause

This is the third installment of the Santa Clause Franchise starring Tim Allen. The Escape Clause manages to rate fairly well across a general TV audience, especially considering the poor critical feedback upon release (15% on Rotten Tomatoes).

8. Santa Claus is Comin’ To Town

Another stop motion Christmas classic, this movie tells the story of how Kris Kringle came to be Santa. The film features a series of memorable musical moments and is considered a holiday favorite, though ratings-wise it doesn’t fare as well compared to the other more recent films higher up the list.

7. The Santa Clause

The original movie starring Tim Allen, where one man’s unfortunate circumstances land him the job as the new Santa Claus, despite his adamant protest.

6. The Polar Express

This film is based off of Chris Van Allsburg’s beloved children’s book, where a young boy finds himself on an epic adventure to meet Santa at the North Pole. It is the only CGI-produced Christmas film on our top ten list.

5. Dr. Seuss’ How the Grinch Stole Christmas

The tale is retold in live-action, as Whoville is subjected to the trickery and theft of Christmas at the hands of the wicked Grinch, played by the always over-the-top Jim Carrey.

4. National Lampoon’s Christmas Vacation

“Christmas Vacation” follows the misadventures of the Griswold family in an irreverent, comedic twist on a traditional family holiday.

3. A Miser Brother’s Christmas

A recent sequel to the movie “The Year Without a Santa Claus”, where the nostalgic stop motion of previous Christmas classics returns, as do beloved characters Santa, Heat Miser, Snow Miser, and Mrs. Claus.

2. Elf

The 2003 comedy starring Will Ferrell is known as a Christmas classic for a more recent generation. Buddy the Elf’s child-like glee at the mundane and often caustic ‘wonder’ of New York City clearly resonated with viewers, and the film takes second place on our list.

  1. Home Alone

Both the number one rated show on ABC Family and in our internal office poll, Home Alone continues to be a clear favorite of the Christmas season. This year marked the film’s 25th Anniversary, and 25 years of multiple viewings during the Christmas season for families everywhere.

Though some clear Christmas favorites are missing from this list, we hope you enjoyed our brief glimpse into how our Christmas favorites measure up over the years.

We at Deep Root Analytics wish you and yours a very Merry Christmas, and a joyful remainder of the holiday season. To learn more about what insights Deep Root has to offer in the upcoming year, or to review our work in 2015, visit us at or follow us @DeepRootX

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