Deep Root AnalyticsWant to Optimize Viewership for the Nomination Acceptance Speech? Speak at 9pm, Not 10pm10pm Acceptance Speeches Are From a Bygone Era When The West Coast Influenced the OutcomeJul 14, 20161Jul 14, 20161
Deep Root Analytics7 TV Shows With More Viewers Than Buzzfeed’s ‘Exploding Watermelon’ VideoOn Friday, BuzzFeed used the Facebook livestream function to broadcast a watermelon explosion. The stream peaked with 808,000 viewers, and…Apr 11, 2016Apr 11, 2016
Deep Root AnalyticsTelevision Advertising Driven by Data — More Than Just “Spinning Your Wheels”Earlier this week, Tim Higgins of Bloomberg Politics published a story about the $17.8 million spent on ads during Wheel of Fortune through…Mar 25, 2016Mar 25, 2016
Deep Root AnalyticsMarch Madness: VisualizedMarch Madness is upon us: screen time will increase, work productivity will decrease and brackets will be busted.Mar 16, 2016Mar 16, 2016
Deep Root AnalyticsSuper Tuesday AirwarsWith more than 1 in 5 of available delegates up for grabs on Super Tuesday, hundreds of thousands of Americans across 12 states will…Mar 1, 2016Mar 1, 2016
Deep Root AnalyticsAnd Now Announcing Best Picture…On Sunday night, a new collection of movies and actors will be lionized by winning an Academy Award. And while Leonardo DiCaprio seems…Feb 26, 2016Feb 26, 2016
Deep Root AnalyticsArmchair Storm Chasers: Weather Phenomena and the Effect on TV ViewershipTwo weeks ago, we wrote about Blue Collar Men being more likely to watch The Bachelor than Persuadable Women Voters. Our point? Applying…Jan 22, 2016Jan 22, 2016
Deep Root AnalyticsMerry Christmas from Deep Root AnalyticsNo holiday season seems to have as profound an impact on television programming as does Christmas. ABC Family celebrates the season every…Dec 23, 2015Dec 23, 2015
Deep Root AnalyticsNew Multi-Screen Study: The Best Screen to Reach Even the Young & Most Plugged-In? TV.Even The ~50% of Gen X & Millennial Multi-Screeners Who Are The Most “Plugged-In” Users Prefer TV; Live TV Rates Better Than Computer…Dec 11, 2015Dec 11, 2015
Deep Root AnalyticsDeep Root Launches Mobile InsightsThis week, Deep Root Analytics is proud to announce the availability of our Mobile Insights suite of dashboards.Nov 18, 2015Nov 18, 2015