3 Things Going Viral in Japan Right Now

In case you missed it, not everyone in Japan is glued to Dentsu’s out of home media ads, the majority of the 9 million plus people in Tokyo are stuck to their phones and while not all marketers are appealing to them, here are some of the things that are going viral this week and some of ideas on how marketers in Japan can take advantage of them.

In Video: Japanese Student Assaults Teacher

What? Yes, according to reports an iPad was confiscated and the student wasn’t having any of it. Following that, he approached the teacher and you can see the rest here. Why is this such a big deal? While stuff like this happens all the time in the US, Japan is a culture where respect for your elders is imperative to the order of society. Either way, this YouTube clip has been seen over a million times and isn’t slowing down anytime soon.

Looking for a new marketing angle in Japan? As a social media agency in Japan, we’ve learned shock and awe seems to still be in its prime here. Go against the grain of societal norms and you might be surprised in the engagement you get in return.

In Style: Fashion Week is On Fire

We don’t know what’s more unique- the millions of salary men with identical suits or the fashion divas and Instagrammers in Japan setting fashion trends globally.

This week is the Amazon Fashion Week where people can get a glimpse of both male and female fashion trends hitting the world.

Why this matters to marketers? If you’re working in fashion, you need a rolodex of fashion instagrammers, this is their week- show them some support and love and you might have a friend next time you’re in need of some like juice for that campaign you’ve been working so hard on.

In Tech: USA and Japan go to Battle

No, not that kind of battle. It’s time to get your geek on as a pair of giant robots will battle it out until one is left standing.

The big event between Eagle Prime & Kuratas will be on October 17th. Tune into Twitch or visit here to get all of the details and to lean more about the duel.

Why this matters? Because as a marketer you should know about platforms like Twitch. We teach about emerging tech and different consumer reaching opportunities in our customized digital marketing training courses for brands and Twitch is one of them.