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Two weeks have gone by and we’ve been busy…

Day One & Two

Our first job was to find some way of going through all of our ideas, filtering it down to the ones that could be the most successful and the ones that really excited us. So borrowing from Peter Thiel’s — Zero to One we used his “seven questions that every business must answer” as an inspiration to plaster Tom’s living room wall in a matrix of sticky notes.

  1. Do we have a breakthrough technology?

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Let’s start with Strengths Finder 2.0 if you haven’t come across it already it describes a variety of different strengths identified by the folks at Gallup and gives you access to a test that identifies you your top five talents. Based on Amazon it get’s mixed reviews but Tom and I were introduced to it from our days at ThoughtWorks. It was pretty useful when we started out to understand each others talents and how we complimented each other. One of mine is the Learner, so I sucked up quite a few books especially on topics that interest me. At the moment they’re mostly focussed on how to run a business (I hesitate to say startup). …


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In June 2014 at Black and Blue Tom and I sat down for the first time to discuss our future. Fuelled by a hearty bottle of red and an oversized Chateaubriand steak we laid out where we wanted to be in a few years’ time, to our surprise there was very little difference in our hopes, aspirations and plans.

An hour into the meal and we’d put the world to rights and discovered that the craft of creating great software was something we both loved. Fast forward to September 2014 and every new beginning must start with an ending. For us it was an end to our time at ThoughtWorks. …

Deliberate London

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