Google’s Mobile Algorithm Update Impact on Email Newsletter Popups − Sign-Up Form Best Practices & Strategy
A prospect’s email address is by far the most valuable piece of intel a company could hope to gather.
And for years, email newsletter popups and other website sign-up forms have been the Golden Goose for marketers to collect them.
Not just newsletter popup forms…
…but live chat windows and Facebook “like our page” popups have been vital tools as well to an inbound marketer.
There are dozens of companies whose entire business model is creating and optimizing these popups.
But now with Google’s latest search algorithm dinging mobile pages for using certain kinds of popups, marketers need to get their mobile sites in order if they want their email lists to continue growing.
And if you’re not familiar with what Google is up to, you need to get up to speed: