What B2B Marketers Need to Know About Artificial Intelligence
Posted by Neha Jewalikar on June 20, 2017
As a marketer, have you ever wondered about the technology behind the products you create campaigns for?
Yeah, neither have we.
So when we were tasked with writing an eBook about Artificial Intelligence (AI) — the technology that’s fueling our product roadmap for the next year — we were at a loss. We thought to ourselves: “couldn’t we just write about sales and marketing alignment again?”
But against all odds, we researched, wrote and designed an eBook (complete with decision trees!) and named it something marketers could understand, but unfortunately, How to Achieve Sales and Marketing Alignment was already taken, so we called it Driving Success with Artificial Intelligence.
We’re really proud of what we’ve created and wanted to share it with someone at the company who’s just as much of an AI expert as we are — our Senior Data Scientist, Seth Myers.
We asked Seth, a real life data scientist (have we mentioned that already?), to read our eBook and share his thoughts. Here’s what he had to say:
You can read the eBook here.
Originally posted on the Demandbase blog: http://demandb.se/2sTR0Dg