The effect of Social Media on Political Campaigns

What do we all use almost every day? You guessed it, social media! We love staying in touch with our family and friends as well as keeping up to date with latest news & everything that happens in the world. Recently, due to the development of mobile technology, social media has met a rapid expanse making almost everybody in the world use Social Media on a daily basis. With the help of our smart-phones and tablets, we can access social networks and other media means online, with a single touch no matter where we are. Hence, it is not a surprise that various businesses consider social media a gold mine. It allows them to establish contacts with potential customers more easily, being one of the most efficient marketing tools available in present days. However, business people are not the only ones that are noticing the potential of social media.

Nowadays, more and more politicians are moving their activity and campaigns online. In comparison to traditional campaigns, the ones unrolled on social media are not only much cheaper, but also much more efficient. This is due to the fact that people react better to what is happening in their social media environment, as it already consists of a significant part of their lives.

People generally like to follow, so if a politician manages to gather sufficient followers and engagement on social media, others will join in, growing the popularity of that particular politician. Are you convinced at this point that a popular politician can win the presidential run? Well, of course he or she might win, simply because his/her social media followers will at large degree be the same people that will vote for him/her.

Politicians that are not currently utilizing social media, need to seriously consider to invest in social media in order to:

1) Stay connected (communicate), build stronger relationships with and engage with their followers.

2) To increase their personal brand awareness (& attract more followers that they normally could not reach through traditional media) — and also through mobile devices, thus reaching an enormous audience.

3) To better understand their followers and their preferences and amend their social media strategy accordingly.

“To have in mind just how powerful social media is, just think about those times in which people came together to support a cause, to develop a manifestation, or any other event that needed a great number of people. Now that you have this concept in mind, just consider the effect of this power used for political purposes. Thus, it does not come as a surprise that modern day political campaigns are all about Social Media. The candidate who will firstly better comprehend and secondly utilize Social Media in the most effective manner in order to influence the largest number of voters, is likely to have a significant competitive advantage. A competitive advantage so powerful that may prove to be the decisive factor of winning the elections.”

TO FIND OUT MORE ABOUT US AND HOW WE CAN BECOME YOUR “SECRET SUPERPOWER” ON LINKEDIN, CLICK HERE


What do we all use almost every day? You guessed it, social media! We love staying in touch with our family and friends as well as keeping up to date with latest news & everything that happens in the world. Recently, due to the development of mobile technology, social media has met a rapid expanse making almost everybody in the world use Social Media on a daily basis. With the help of our smart-phones and tablets, we can access social networks and other media means online, with a single touch no matter where we are. Hence, it is not a surprise that various businesses consider social media a gold mine. It allows them to establish contacts with potential customers more easily, being one of the most efficient marketing tools available in present days. However, business people are not the only ones that are noticing the potential of social media.

Nowadays, more and more politicians are moving their activity and campaigns online. In comparison to traditional campaigns, the ones unrolled on social media are not only much cheaper, but also much more efficient. This is due to the fact that people react better to what is happening in their social media environment, as it already consists of a significant part of their lives.

People generally like to follow, so if a politician manages to gather sufficient followers and engagement on social media, others will join in, growing the popularity of that particular politician. Are you convinced at this point that a popular politician can win the presidential run? Well, of course he or she might win, simply because his/her social media followers will at large degree be the same people that will vote for him/her.

Politicians that are not currently utilizing social media, need to seriously consider to invest in social media in order to:

1) Stay connected (communicate), build stronger relationships with and engage with their followers.

2) To increase their personal brand awareness (& attract more followers that they normally could not reach through traditional media) — and also through mobile devices, thus reaching an enormous audience.

3) To better understand their followers and their preferences and amend their social media strategy accordingly.

“To have in mind just how powerful social media is, just think about those times in which people came together to support a cause, to develop a manifestation, or any other event that needed a great number of people. Now that you have this concept in mind, just consider the effect of this power used for political purposes. Thus, it does not come as a surprise that modern day political campaigns are all about Social Media. The candidate who will firstly better comprehend and secondly utilize Social Media in the most effective manner in order to influence the largest number of voters, is likely to have a significant competitive advantage. A competitive advantage so powerful that may prove to be the decisive factor of winning the elections.”

TO FIND OUT MORE ABOUT US AND HOW WE CAN BECOME YOUR “SECRET SUPERPOWER” ON LINKEDIN, CLICK HERE


Originally published at linkedsuperpowers.com.