The role of Social Media in Olympic Games

Social media is an incredible boosting motor when it comes to promoting something, or spreading out the news on a particular subject. It helps businesses announce their new product releases, promote artists and their work, and, of course, it can have the same effect on sportspersons. People love sports, so any professional athlete or sportsperson, regardless of the practiced sport, can increase their popularity on social media. The more fans a sportsperson has, the bigger his or her value will become, when they will negotiate their performance contracts. But social media will not only have an impact on the sportspersons and their fans, doing the same with sports events as well. With the Summer Olympics so near, things are started to stir up on social media.

The online environment created by social media is not just a mean for spreading the news among people. It can do much more than that, engaging people in talks about sports, about the coming performances, prediction making being a usual thing on social media. Of course, fans will always support their favorites, and will have great expectations from them. The athletes will also be able to establish a direct contact with their fans, sharing news about their performances and training, also receiving direct encouragements from their supporters as well. If someone involved in the Olympics will have a press release or announcement to make, the simplest and fastest way to do this, is through social media, and the response will be immediate. Also, you know for sure that people will see that announcement, in comparison with the traditional newspapers, for which you normally have to wait until the next day. With the help of social media, information is transmitted instantly, reaching a high number of people in a matter of minutes, even seconds sometimes.

Moreover, people are permanently connected to what is happening at the Olympics, before, during and after, with the help of mobile technology. Even if you are not home to watch the games, you can still be updated with everything that is happening, on social media. It has done so at previous Olympics, when social media capabilities were not as developed as in present days. With each passing year, social networks grow even more, acquiring an even bigger number of users, which will only lead to the increase of this phenomenon. If a person no one knew about wins a gold medal, that person will end up being a celebrity overnight, due to his or her promotion and exposure on social media.

So yes, we can say that social media is very useful to keep us up to date with the Olympics and the performances of our favorite athletes. But it can also raise our expectations, as we end up getting engaged into predictions that may fail to become a reality. One thing is for sure, the performances of any given athlete (good or bad) can be brought into the spotlight and receive great publicity in a very short time frame, whatever implications this might have for interested parties.

TO FIND OUT MORE ABOUT US AND HOW WE CAN BECOME YOUR “SECRET SUPERPOWER” ON LINKEDIN, CLICK HERE


Social media is an incredible boosting motor when it comes to promoting something, or spreading out the news on a particular subject. It helps businesses announce their new product releases, promote artists and their work, and, of course, it can have the same effect on sportspersons. People love sports, so any professional athlete or sportsperson, regardless of the practiced sport, can increase their popularity on social media. The more fans a sportsperson has, the bigger his or her value will become, when they will negotiate their performance contracts. But social media will not only have an impact on the sportspersons and their fans, doing the same with sports events as well. With the Summer Olympics so near, things are started to stir up on social media.

The online environment created by social media is not just a mean for spreading the news among people. It can do much more than that, engaging people in talks about sports, about the coming performances, prediction making being a usual thing on social media. Of course, fans will always support their favorites, and will have great expectations from them. The athletes will also be able to establish a direct contact with their fans, sharing news about their performances and training, also receiving direct encouragements from their supporters as well. If someone involved in the Olympics will have a press release or announcement to make, the simplest and fastest way to do this, is through social media, and the response will be immediate. Also, you know for sure that people will see that announcement, in comparison with the traditional newspapers, for which you normally have to wait until the next day. With the help of social media, information is transmitted instantly, reaching a high number of people in a matter of minutes, even seconds sometimes.

Moreover, people are permanently connected to what is happening at the Olympics, before, during and after, with the help of mobile technology. Even if you are not home to watch the games, you can still be updated with everything that is happening, on social media. It has done so at previous Olympics, when social media capabilities were not as developed as in present days. With each passing year, social networks grow even more, acquiring an even bigger number of users, which will only lead to the increase of this phenomenon. If a person no one knew about wins a gold medal, that person will end up being a celebrity overnight, due to his or her promotion and exposure on social media.

So yes, we can say that social media is very useful to keep us up to date with the Olympics and the performances of our favorite athletes. But it can also raise our expectations, as we end up getting engaged into predictions that may fail to become a reality. One thing is for sure, the performances of any given athlete (good or bad) can be brought into the spotlight and receive great publicity in a very short time frame, whatever implications this might have for interested parties.

TO FIND OUT MORE ABOUT US AND HOW WE CAN BECOME YOUR “SECRET SUPERPOWER” ON LINKEDIN, CLICK HERE


Originally published at linkedsuperpowers.com.