#3 Tools of Assets & Influence — What’s your big game?
This is the third in a series of 24 rants where I deconstruct the key drivers of growth and profitability for traditional service or advisory businesses. About us »
I’ll share principles and real business case studies for establishing yourself (or your team) as a Key Person of Influence in your industry, while formalising the essential business assets proven across 2000+ businesses to accelerate growth, profit and lifestyle.
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To go back to rant 1 in this sequence, click here.
What’s the big game you would love to play over
the next three years?
Over the remaining 21 rants, I’m going to get pretty tactical on everything from niching, to productising services to pitching. But before we get into the HOW, let’s start with WHY.
At the heart of your pitch is a mission, your ‘Big Game’. It’s what you want to be known for. Your perfect pitch must contain your WHY. It’s your compass. Your north star.
It’s the reason you get up each day and do business.
Here are some…
“To put a personal computer in every home and on every desk in the world”. — Bill Gates | Microsoft
“If Man goes to the moon, we will go there too, open a restaurant and serve him a great burger at a great price”. — Ray Kroc | McDonalds
“To share a daily dose of inspiration with women all over the world”. — Oprah
“To help entrepreneurs and their teams solve meaningful problems”. — Glen Carlson (that’s me!)
Your big game should:
- Get you out of bed raring to go in the morning and keep you up late at night.
- Become the heart of how you design your business and how you get results.
- Become the source of the irresistibly delightful experience you deliver to everyone who comes into contact with you.
Your perfect pitch is not just a set of well-rehearsed words. It is a statement about what you are up to in the world. It’s your big game that lights you up just thinking about it.
The components of a game worth playing:
1. It must be fun: there is no point playing a game that is no fun. Underneath the challenges, it will still be an exciting and fun game you want to get up each day and play.
2. It must have rules: there are clear structures, time frames and behaviour that is ‘out of bounds’. You must be able to explain to people ‘the rules of the game’.
3. There must be players: every game has players who come to the game because they consider their strengths are well suited to the game. The better your players, the more fun the game.
4. There must be a prize: committed players love to play for the fun of the game, but when you have a coveted prize at stake everything goes to the next level. Is it money? Is it ownership? Is it recognition? Is it something even bigger?
5. There must be a way to win: imagine a game that has no end time. Imagine a game that doesn’t keep score. Imagine a game where there is no clear way to win. It would not be fun and it would not keep people interested.
6. There must be a way to lose: if you can’t lose the game, then it’s no fun either. The game must be edgy enough that the players realise it’s entirely possible to lose.
The thought of losing the game should be a strong driver, and there should be a point where it is clear the game has been lost so players know when it’s time to go back to the locker room and rethink their strategy.
“What’s the big game I would love to play over the next three years… win or lose!?
The answer needs to make you feel enlivened. When you have that answer you are ready to construct your perfect pitch.
If you’re ready to do that, then register yourself and your team to join us for a one day Brand Accelerator, recognised by INC.com as “One of the top personal branding conferences in the world”. During the Pitching session, you will learn how to construct a powerful pitch from Matthew Michalewicz. Serial entrepreneur and founder of the 3rd fastest growing company in Australia, not only will he share an architecture for pitching, he will explain how big data and machine learning can help you do better business. It’s a whole new world — we look forward to seeing you there.
To read the fourth of 24 rants where I deconstruct the key drivers of growth and profitability for traditional service or advisory businesses — click here.
Article written by Glen Carlson.
