#7 Tools of Assets & Influence — Here are 4 key questions every business owner must answer.

This is the seventh in a series of 24 rants where I deconstruct the key drivers of growth and profitability for traditional service or advisory businesses. About us »

I’ll share principles and real business case studies for establishing yourself (or your team) as a Key Person of Influence in your industry, while formalising the essential business assets proven across 2000+ businesses to accelerate growth, profit and lifestyle.

Feel free to email me or join me on Facebook.

To go back to rant 1 in this sequence, click here.

Entrepreneurship is a journey which is more predictable than you think. It often moves from an idea into a one-person business or a setup phase, then into a boutique business of 3–12 people, then scales to about 12–50 people and then comes the performance phase of growing the business from 50 up to a team of 150.

As you move through these phases, the company will change and evolve and it will almost be unrecognisable when it’s at 50 people compared to what it was like when it was 10 people. There’ll be new products, there’ll be a new team, and there’ll be a new culture within the business.

Let me ask you four questions:

1. Are you doing something of great value?

2. Do you have any influence in the marketplace?

3. Are you able to reach enough people to make your business work?

4. Are you able to create impact at the scale you want?

If you can focus yourself on answering these four key questions, then you cycle through these business phases a lot faster. There is so much noise within business today. You get so distracted with all the challenges that arise… But if you can refocus yourself on these four key questions then you’ll accelerate your entrepreneur journey to become a Key Person of Influence within your industry.

Watch a quick video below to expand on the four questions above:


We’re also running the one-day Business Brand Accelerator conference this February — March which will be focusing on:

- How you can provide value to your clients 
- How you can become influential within your industry 
- How to expand your reach and 
- How to formalise the assets your business is sitting on.


To read the eighth of 24 rants where I deconstruct the key drivers of growth and profitability for traditional service or advisory businesses — click here.

Article written by Glen Carlson.