Usually clients/customers do not see internal processes of a startup-company. And when a non-trained person sees these processes, the reaction may be different. Here is what we have to work with, during our ICO:
To understand the psychology of this reaction, I restored the history through the eyes of two sides. Mine, as startup co-founder and User side.
1 — Our initial idea was to find investors via ICO for our company (CHESS-DENT LLC), which produce/sell dental product (Dental First Aid Kit);
2 — We placed our idea on Bitcointalk forum and we’ve got a lot of negative feedback. People were right. The idea was out of place;
3 — But before remove my post from there, I asked Anton (CEO of i-stom.ru. Software for Dentals) if he wants to unite. So together we can build a Blockchain for Dentals and supply chain. Anton agreed and that’s how I transformed the initial idea to a bigger one.
1 — Some forum’s newbie posting “[ANN] ICO | DentalFx — the world’s best dental first aid kit”;
By the way, here is how our product looks like
2 — Then user (me) replace the initial idea with a different one, from physical product to Blockchain for Dental clinics;
3 — Then adding supply chain;
4 — Then Blockchain platform which can be applied to different industries.
What a mess!
The actual switch was much longer, with comments on four pages :) => https://bitcointalk.org/index.php?topic=1999784.
Of course, for users, this may look like a scam. I understand.
But for us, startup founders — its a pivot.
Not agree? You probably familiar with AIRBNB story. Guys were adjusting to the market :)
But it’s easy to judge on the history.
Try to find the line between such cases: scam of Theranos and Uber’s success and valuation.
Very thin line.