When to Hire a Professional Photographer

The decision to hire any professional is often ultimately a question of quality. Be it the plumbing in your house, mechanical repairs to your car, or a hair cut. Many tasks can be carried out by non professionals, the question is can you live with the compromise in quality?

Commercial Photography

In the commercial world, images sourced from stock photography sites are common place. This can provide a fantastic source of content, and often appear to be a great return on investment. But buyer beware, the catch is these photos, not carefully selected can look generic and boring, and actually have a negative brand impact.

I love this article by Tony Walker http://conversionxl.com/stock-photography-vs-real-photos-cant-use/ which goes more in depth to the impacts imagery and the use of stock images. He talks about the negative effect on a customers perception of a brand when a poor select of stock images are used. The reality is can impact your relevance and in today’s fast paced on-line market. Check out the internet urban legend: ‘the everywhere girl’ the face of the internet since 1996!

Another factor is the influence of on-line scam artists relying heavily on cheap stock photography. We humans are very visual creatures, and will quickly develop and association of cheap, generic stock images with untrustworthy activity.

The optimal solution is to work with professional services, to produce real, honest images of you, your staff and your business. This can only help to strengthen your brand and grow the business. People buy people, show them what they are getting!

Personal Photography

Today, we all have access to fantastic, high quality camera equipment. Chances are you know someone that is a keen amateur photographer with some expensive photography gear that will take photographs of your event.

But the difference between an amateur and a pro is not the equipment, but the knowledge and experience needed to get the shot, produce guaranteed results and ultimately high quality images.

If you are still not convinced, ask yourself, would you let someone with expensive scissors, but little experience, cut your hair for a big event?