Smart money now follows real products

Decentralized Escrow
2 min readDec 22, 2017

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ICO Descrow is live now

Smart money is a phenomenon that has come to the ICO market recently. The smart money is drawn to projects where there is something to see, whether it’s a prototype, MVP or in many cases, a well-designed solution which provides the investor with the confidence that there is something tangible to the project, as proof of its potential.

“Asking for investors (token buyers) to give them money to develop the concept? Without considering what is in it for investors? Or why would they part with ETH at $460 in exchange for a token linked to a project that isn’t sufficiently defined? In the past, investors have funded founders’ ideas from early crypto profits, who in most cases have played a waiting game for founders to deliver something, anything, as they are powerless and see their token dump”, — says Cointelegraph.

Indeed, this approach to investment is fully justified, because a product or prototype create a feeling of confidence that the startup you have invested in is to be be successful. Does it really guarantee success? And does it coincide with the idea of ICO? As ICO is an unprecedented way to express yourself to people without huge starting capital, the opportunity that was recently available to everyone, not only those favourites who already has money for product development.

Descrow wants to give this chance to everyone. The project, which is really determined to achieve its goals, that follows the plan outlined in its Roadmap, has the full right to obtain financing for the development of its product. With step by step financing, the decision on the allocation of which shall be decided by voting, the risk of investments loss is quite minimised. And this significantly increases the startups chances of not getting lost in the growing ICOs market, so they`ll be able to express themselves.

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