Actually I meant user engagement with corporate content. I’ve found that there is an undercurrent of mistrust when it comes to any company-driven/profit-driven content due to obvious biases. Have you found any content strategy useful to quell that mistrust?
Loved the article! Was wondering how to tackle engagement. It’s especially tough when you have content which may not have a polarizing effect or for corporate content.
Are there any practices that you’ve found successful to improve engagement?