Messaging in the Micro-MomentMedia is no longer the leading source of discovery for audiences and consumers; Google search through mobile devices is. In this era of…Jun 20, 2018Jun 20, 2018
Why Amazon is WinningA few weeks ago I signed up for a triathlon relay in Victoria BC in July. It’s not as hard as it sounds. A tri-relay is a team of 3 where…Apr 20, 2018Apr 20, 2018
Phishing for Awards“Congratulations! I am pleased to advise that you have received a nomination in the Design Agency Awards 2017 category. If you wish to…Aug 17, 2017Aug 17, 2017
The ABCs of SEOSearch Engine Optimization (SEO) is a necessity for any organization with a digital presence to remain accessible, competitive, and…Aug 17, 2017Aug 17, 2017
The Introvert’s Guide to NetworkingThe notion that one must be an extrovert to successfully network is — pardon my French — connerie. Networking — like mathematics, writing…Aug 1, 2017Aug 1, 2017
Teach Less, Learn More in SingaporeSingapore’s education system may produce students who lead in reading, mathematics, and science, but they receive failing grades when it…Jul 27, 2017Jul 27, 2017
Misconceptions of AssessmentThere are a number of misconceptions regarding the role of assessment in contemporary education. Unfortunately while these beliefs may…Jul 26, 2017Jul 26, 2017
What makes a brand influential?Last week I attended the ICA’s Advertising and Marketing week (#FFWD2016) in Toronto. At the conference I had the opportunity to attend an…Jul 21, 2017Jul 21, 2017
How to approach student evaluationsStudent evaluations stir up a lot of emotions within faculty, administrators, and students. No one argues with the concept of student…Jul 18, 2017Jul 18, 2017
Narrative PersuasionStorytellers. Raconteurs. Communicators. Their craft is the spark which allows us to discover our true selves and to truly empathize those…Jul 11, 2017Jul 11, 2017