DESIHANDS: FASHION FOR A CAUSE

We all have enough knowledge about fashion, haute couture, red carpets, celebrities but another side to the everlasting and vast fashion fraternity are those artisans and handcrafters who remain in the background but are responsible for innumerable things that we see in the forefront. How many of us working as part of this industry have thought about them, the ones that put their heart and soul into creating something which gets sold away by middlemen without as much as their names. One such company brings you these hardworking people with their brands and names intact, their respects and spirits intact — Desihands.com.

Fashion for a cause has been into the talks for the longest time as far as I can remember, but only very few are able to put their ideas in actions and work towards giving these peoples the recognition they deserve. This is an e-commerce company whose belief is to make the artisans reach out to the people directly and with their beautiful range of hand made products.

I love the olden days when you could collect artefacts for your homes from these small little huts and places where they would do pottery and create numerous pots and pans. The paintings that they would do to beautify their products, it was so rustic and original. Today, we seem to be losing the essence of it all cause of so much digitisation and modernity.

In this age of technology, instead of pushing them a step behind, Desihands.com has brought these artisans in the forefront for people like you and me to admire their creations and to own them with the click of a button. Engaging these people with the digital media to not only promote but also sell their products is an idea very wonderful.

Desihands.com is the perfect link between the busy wives who want to own authentic Indian stuff but don’t have the time to go looking; it’s the perfect portal for mothers to choose gifts for their loved ones, also perfect for the men who don’t want to try too hard to make the homes look like homes. Desihands.com offers you a range of products that start from earrings to women and men’s clothing, to home décor to bath products and what not. You could also get your hands on their wide variety of artful yet functional merchandise on their website here.