The Future of Mobile Web Designing. What Shift to Expect in 2017?

Web design is a fast growing industry, and with great competition in this field; keeping your website designs updated with the latest trends will give you an advantage to attract more traffic to your website. So, look into the future and take the steps as early as possible to stay one step ahead of the competition.

As we head towards end of the year 2016, there is anticipation about what changes are expected in the next year. Some of the trends that began small this year will grow even bigger next year. However, the changes will pave the way to more engaging mobile web designs, better online experiences, and an overall smoother look.

In this post, I am going to focus on the trends that will shape the digital design industry in 2017. Some of these technologies applicable to web design implemented at kodematix are already using these trends early on in the game.


As the name says, mobile-first design is the process of designing for the mobile first and then for bigger screens.Though Mobile-first concept isn’t new for 2016, but it is anticipated that more sites are going to take a thoughtful approach in delivering their content to smaller screens, rather mobile design being a tacked-off after-thought to the desktop build.

Wider use of Responsive Designs

Nothing new, Right?

Although responsive design is something which has been around for a few years, it is predicted to make a bigger uptake in many brands building responsive websites; the coming year. It’s an essential approach to building a site using CSS media queries and flexible grids/layouts to create a single, dynamic site which adjusts and re-jigs it’s content to best display itself on devices of every size and resolutions.

Moreover, Google’s latest update now boosts the rankings of the sites which have optimised their site’s content for mobile devices and the users. So, if your website is not optimised for mobile; you’ll see a major shake up in where your website ranks online.

Micro Mini Interactions

The concept of microinteractions was a big trend and talk of the town in 2015. This term was used to refer product interactions based on singular tasks such as setting an alarm, pressing a button,or clicking “Like”. While using Facebook or LinkedIn allows you to engage with dozens of microinteractions, most of which are invisible or too small to be noticeable.

Apps and services are slowly becoming more granular and specific. Micro mini interactions will change the way we use our mobile phones in the coming year.

Wide Use Of Rapid Prototyping Tools

Rapid prototyping tools are definitely a must-have tool for any web, UI and UX designer as they were most useful breakthroughs to hit the web-design world throughout the last year.

Rapid prototyping tools from services such as Mockplus allow web designers to quickly create working low and high fidelity prototypes of sites and services to gauge their usability and aesthetic, all without writing a single line of code. This tool also allows you to design in the browser and then actually launch the site itself right from the tool.

There are number of tools available today, it’s test a moment to how successful they are and how many businesses have already adopted them. I anticipate that even more brands and designers will be jumping on the band-wagon in order to have streamlined workflows and increased efficiency.

Hapnotic Feedback

Technology has become more sophisticated over years. One such technology is Haptic feedback that uses the sense of touch in a user interface. For example, in virtual keyboard; individual keys can be pressed to send feedback to the computer.

Using the hapnotic (haptic+hypnotic) feedback, users can have a new way to handle the apps through haptic cues — a pattern of subtle pulses that leads users to a button on the page, or to a unique and comforting texture on the page being viewed so as to prevent users from leaving the site.

Advanced Animations

Animations can be used on a large scale, which can integrated to work with scrolling, navigation or be used as the focal point of your entire website. Animation is useful way for brands to create meaningful micro-interactions between themselves and their users.

In the coming year, most of the brands will be looking at their sites and services to see how they can implement animation to enhance their users’ experience. So, it is expected to see the use of animation increase, from little touches and small hover-states, to full blown visuals for story telling.

UI Patterns and Framework

As the existing UI and UX patterns evolve and develop, we’ll see more and more brands implementing them as we move closer to a more unified, and consistent online browsing experience.

Now, the top priority is to keeping users happy with a streamlined UX. In order to compete in this competitive market, the brands do away with design gimmicks and strive to better user experiences on their websites.

Switch From Material To Textile Design

Material design — a technology introduced by Google in 2015 has a major influence in many designers worldwide. With the end of the year 2016, the end of this technology is seen near to shift for textile design.

The skeumorphic elements are most likely to make a comeback throughout the field of web designing in the coming year. It will include various visual metaphors above and beyond the flat and narrow scope of paper. With the increasing popularity of augmented and virtual reality(VR), many designers will soon realize that the fundamental structure of material design is not actually prepared for the extremely demanding needs of web design in the future.

Here comes the need to switch to ‘Textile Design’. It has the ability to bring together several design dimensions, design metaphors and visual elements that will shape the web design of 2017.


There are many trends going on in any industry at any given time, and it’s hard to pin-point every single one, but I believe that the above are some of the more core ones to be focusing on the next year.

About the Author — Daniel Clark (Facebook/Twitter) is a web designer working with one of the best website design company since last few years. He would like to share web design and development related blog content.