Diego LomantoThe Enterprise Software Marketing Reading ListIt’s not every day you that are asked to join a company scaling so fast that its annual recurring revenue (ARR) grew from $1M to $100M in…Aug 20, 2018Aug 20, 2018
Diego LomantoThe Startup CMO’s First 100 Days: Advice on Crafting & Launching a Strategic Marketing Plan (Part…This article continues our series on how to handle your first 100 days as a new CMO. So far, we have looked at where to start, nurturing…Jul 6, 20162Jul 6, 20162
Diego LomantoThe Startup CMO’s First 100 Days: Advice on Conducting Research & Analysis (Part 4)A crucial step in the 100-day plan for a new CMO is to perform the research and analysis necessary to understand your market and company’s…Jun 29, 20161Jun 29, 20161
Diego LomantoThe Startup CMO’s First 100 Days: Advice on Building and Managing a Team (Part 3)When a company has reached the level of growth where they need to hire a CMO, there will be a lot of day-to-day marketing work. Whom you…Jun 22, 20162Jun 22, 20162
Diego LomantoThe Startup CMO’s First 100 Days: Advice on Developing Relationships (Part 2)As a leader, your ability to influence and inspire those around you is the key to your success. Good CMOs build great plans. Great CMOs…Jun 15, 20161Jun 15, 20161
Diego LomantoThe Startup CMO’s First 100 Days: Advice on Where to Start (Part 1)Congratulations! You got the job! You are now officially the first head of marketing in your new company. They may call you a VP or CMO…Jun 8, 20161Jun 8, 20161
Diego LomantoThoughts on Aging Characters in Star Wars: The Force AwakensWarning ***** Minor spoilers below*****Dec 31, 2015Dec 31, 2015