Last week Pocket took a big step towards monetizing our app. We started experimenting with incorporating high quality sponsored content into the Pocket experience. (You can read more about that here and here)
Monetization is where the rubber meets the road for startups. Being successful in monetization strategies is never an easy thing, but it can be super exciting, specially when done well and with the right motivation in mind.
Monetization is also where the true values that drive a startup surface. Ideally, startups do it with care and empathy for how this may affect both users and partners.
I am so thankful for our team, and the way our approach to creating revenue matches our values and desire to serve our users.
Some words from Nate Weiner:
We continue to grow as both a product and a company, but one thing hasn’t changed: our passion for building something people love, and the respect we have for you, our users. We’re going to be very thoughtful in our approach here, and at the end of the day, we wouldn’t be here without you. Thank you for being part of our journey. (More here).
Oh, and we are hiring! Feel free to reach out if you are interested via Twitter.
