5 features to remember when designing an app

If you’re interested in designing your own a mobile app, there are a few things you should keep in mind to ensure it has the best chance for success. These days, all you need is a good idea in order to make a popular app. Apps come in all shapes and sizes; dating, music, gaming, business — you name it, there’s probably an app for it. Whatever you want to make, consider the following features that are considered essentials for a good app.

Simplicity

App users want convenience, it’s no use making a product that your audience struggles to use — they will simply find another, more streamlined, app. When it comes to mobile technology, ease of use is top of the pile for most consumers. Make sure all the different parts of your app flow, and make it easy to get the hang of straight away.

Personalisation

A lot of people will be drawn to specific apps with the promise of some level of personalisation. Let your audience have the option to customise the appearance of the app, whether that be with a choice of backgrounds, a personalised character, or a variety of colours. This will appeal to users and make the app stand out.

Security

One of the most important features of any mobile application is security. If your app has a reputation of not being secure, or of leaking users’ personal information, its reputation will keep new users away. Make sure one of the first things that you talk to your software developers about is the security of your app.

Performance

Long loading times, glitches, crashes and more; there are many pitfalls that might end up plaguing your app during its initial stages. As long as you make sure to test your application thoroughly, and get some help from quality assurance professionals, these are the kind of problems that are easy to fix before they cause a real mess.

Support and updates

To keep users engaged, you should keep up a constant stream of content and updates — not only will this stop people getting bored, but it will help your application to progress and expand. Maintain up-to-date, relevant information and fix any glitches or bugs before they become enough to put people off of the application all together.