Mikkel ArnoldiFirst Impression Last — what does it mean for your pre-launch drug?Apr 29, 2015Apr 29, 2015
Mikkel ArnoldiNew products gets one shot with the physician — this is the problem and the solutionOften your new product gets only one shot with the physician — either you are in or you are out. Are you in, you can move physician up the…Feb 10, 2015Feb 10, 2015
Mikkel ArnoldiUsing Digital Insights during Prelaunch in the Pharmaceutical IndustryLundbeck recently registered a drug indicated for Alcohol Dependence. Alcohol Dependence is a substance-related disorder in which an…Jan 14, 2015Jan 14, 2015