What is Open MDS?

Digital ReLab has pioneered new technology to optimize media collections and workflows. We call this technology, Open MDS: Open Media, Open Data, Open Storage. So what does that mean in today’s mediaverse?

Open Media

Open MDS technology is software designed to accept any digital media from any source. This includes images, videos, and audio in any format. In fact, our flagship product, Starchive, could be described as “Open Digital” because it can ingest and relate any digital file type including RAW camera files, RED Video, DSP Files, CAD files and 3D renderings along with documents, spreadsheets, PDFs and more.

Some file types will require unique viewing windows or players that are not yet part of Starchive, but in Starchive today all file types can be probed for data, searched, and related to other files or objects that share any related metadata.

We believe that any system that is not able to accept any digital file type will fail you when new file types are introduced. In today’s world, it is critical that you have access to all of your media along with the most accurate, up-to-date information associated with those files when you want to use them.

Open Data

Open Data is perhaps the most unique feature of Starchive. Starchive is designed to build itself from the data related to your media files and/or your existing databases or preferences. This data can be experienced in any standard (i.e. Dublin Core), hybrid of standards tuned to meet your specific needs, or no standard(s) at all. Starchive’s data model builds itself from these 3 major types of metadata:

  1. Inherent or Intrinsic metadata — this is like a mini database of information about a digital file that is created by the device or the software creating the file and is normally invisible to you but is embedded in the file.
  2. Human metadata — this is the language you use to describe your files as well as the information you add to your files in order to sort and assemble your media into collections (i.e. Contract ID Number, Job ID, License Number, Client, Key Contact(s), Delivery Date etc.). In Starchive, human metadata is open to any number of fields and values, allowing you to experience your data based on any metadata field or filter you care to use.
  3. Analysis, Artificial Intelligence (AI), Computer Vision metadata — this is data that is created by another tool that analyzes your media. These tools can include IBM Watson, Google Face Recognition, or Amazon’s new Rekognition image analysis tools. Additional AI tools can include speech-to-text transcription software and sentiment analysis tools. In short, these are tools that exist today or that will be built in the future to process or analyze your media. Starchive is designed to collect the data created from the analysis of these tools and add it to the data record of your media.

Starchive is the best tool in the world for marrying the information about a media object (metadata) with the media (object) itself. It is an open and infinitely flexible platform for leveraging the data connected to digital files.

Open Storage

Starchive is open to cloud, local or hybrid storage environments. It is a central media hub, federating all of your media into one view no matter where any one file is stored. The siloed storage architecture of older platforms and tools is a major problem impacting companies discovery of their media today. Most companies have media spread out across Google Drive, iCloud, Dropbox, multiple physical hard drives, and more. Starchive is uniquely open to virtually any storage infrastructure, treating any network available storage location as a viable storage tub. This allows Starchive to “publish” files by simply storing them, eliminating the need to create and store derivatives in one location and publish them in another.

An Open Future

Our Open MDS products are built on Linux (LAMP Stack) which means our platforms have been created to take advantage of open-source code. As Artificial Intelligence (AI) tools are produced and released into the public domain, Starchive can easily stack in these tools for customized client solutions. Additionally, Starchive is open and flexible enough to leverage the data from any known AI tool that can create metadata from digital files. So, even if the AI tool is not Open Source, our systems are open to receive the data that tool can produce. We are currently working on case studies in collaboration with some of the most sophisticated AI companies in the world.

The fact is, digital media platforms (DAMs and MAMs) created in the past to manage digital assets are functionally obsolete. Their basic methodology is not open or flexible enough to accommodate modern media problems and opportunities. However, Starchive can be used to augment these systems for added flexibility and functionality in situations where existing DAMs and MAMs perform mission critical roles for companies and cannot be easily replaced. If you don’t already use a DAM or MAM system, Starchive may allow you to leapfrog old technology and embrace the future of media today.

For more information about Open MDS, Starchive and/or Digital ReLab please contact info@digitalrelab.com.