Website Design: Nobody Visits My Website

image of someone searching google

“My website looks great. But nobody visits it. Why?”

It’s a simple question, with a less than simple answer. Your website may look great and do all you expect of it, but with no visitors, i.e., no traffic, your website isn’t reaching its full potential.

Getting traffic, or visitors as some call it, isn’t an easy thing to achieve. Unless your website offers a must have service, essential information or you have piles of money to throw into marketing your website is not easy to get people to visit your website, to achieve that elusive ingredient to your success, website traffic.

It doesn’t matter if you are a club, business, individual or blogger. If you have any form of website then you must feel you have something to say or offer to the world or simply your local community. That being the case, then you want people to visit your website, you want traffic. Simple, right? Wrong! There is nothing simple about marketing your website, it’s a long hard slog. You could, of course, pay someone to wave their magic wand and do it all for you… but that takes money and you need to ensure you are confident they know what they are doing.

Don’t buy web traffic

Let me state right here and right now. Don’t be tempted to pay for traffic to visit your website. It’s easy to do, there are plenty of people out there who will take your money and supply you with traffic, but 9 times out of 10 it will be a complete waste of time and money. The traffic will flow over a short period of time and then disappear… leaving you with an icy wind blowing round your nether regions, out of pocket and in the same situation you were before.

There are many ways to get traffic, but you don’t want any Tom, Dick or Harry to pop in for a 30 second visit and then leave your site for pastures new. You want traffic that wants what you have to offer and is willing to look at your website to get what they want. You have to offer your visitor a good and worthwhile experience.

How do you get website traffic?

What I’m going to do over the coming weeks is to show you how to ensure you not only get traffic to your website, but more importantly, it will be traffic, visitors, who want what you have to offer, people who are looking for what you have to offer.

Over the next few posts we’ll look at whole array of things you need to address, from your website’s design to the SEO on your website, your website content, your bounce rate, keywords and how to utilise Social Media to create a steady flow of traffic. Equally importantly, we’ll see how we can keep that traffic coming back for more.

Tom Kane © 2017
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