How to Get Started With Google Data Studio
Reporting is a mostly joyless pastime, not unlike paying one’s taxes — a task reserved for those without the luxury of a third-party service. In place of those sleek automated reports is some Frankenstein’s monster, painstakingly cobbled together using an assortment of low-quality screenshots pasted into a Word document.
Surely, there must be a better way — and there is.
Part of the Analytics Suite, Google’s Data Studio is looking to provide a better solution to reporting for businesses small and large. Beta access to Data Studio is free and allows users to create up to five custom reports with unlimited editing and sharing capabilities.
In Google’s own words, “Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.”
The platform works by syncing up with your existing Google data, Analytics, AdWords, and more. The reports you create can be endlessly shared and edited to perfection. You’ll find the learning curve rather negligible provided you’re comfortable navigating your chosen platform.
Data Studio might just be the solution to your reporting needs — here’s how to get started with it.