DigitasLBi Elevates pirch.com Experience



— DigitasLBi re-imagined PIRCH’s entire online experience at pirch.com to increase awareness of the brand and their expertise.

— PIRCH is the innovative home retailer that showcases the world’s most admired kitchen, bath and outdoor appliance brands within a one-of-a-kind, experiential environment.

The new pirch.com now:

- Empowers users to digitally create their dream renovation project(s) from a curation of the world’s leading brands.

- Drives foot traffic to the showrooms where guests can refine their projects and experience the products first-hand.

- Allows users to book live chef demonstration classes and other events happening at their local showroom locations 7-days a week.

— PIRCH’s unique and one-of-a-kind experiential showrooms have already redefined consumer expectations of what shopping for home appliances and decorative plumbing should be like — now pirch.com carries that experience to the digital world and once again truly separates and elevates itself from others in the current marketplace.

More About PIRCH:

— PIRCH is the first and only retailer in the industry to bring luxury home brands to life in experiential showrooms, allowing guests to try before they purchase and make informed decisions while having fun.

— PIRCH will open their flagship showroom in SoHo NYC on May 21 within a 32,000 sq. ft. historic ironworks building on the coveted corner of Broome and Lafayette.

“We created an environment that truly identifies PIRCH’s personality as a brand of friendly, refined and attainable sophistication, making communication simple, consistent and timely between PIRCH and their guests.” — Kevin Lockwood, VP Director, Experience Design, DigitasLBi San Francisco
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