Re-visioning Digix — The Smart Asset Tokenisation Company

Digix Writer
3 min readJul 2, 2018

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Hello World, this is the new Digix 2.0

This is timely as Digix is ramping up with ever increasing partnerships across the virtual currency ecosystem, the real world and the implementation of the DigixDAO governance model to unlock the funds for proposals.

The new landing page
DGX — Learn all about it here!
DGD — The revolutionary governance on the blockchain

What users can expect to see in this new rebrand

As Digix continues to grow, it is a timely reminder on the direction of the brand.

Digix is The Leading Asset Tokenisation Company in the blockchain ecosystem and is the world’s First Smart Asset company.

DGX is the company’s first asset token, the digital gold standard and is the highest circulating gold backed token in the blockchain space. DGX is a constant proof of concept of the Digix proof of provenance protocol.

DigixDAO aims to be a self-organising community on the Ethereum blockchain that actively involves its token holders in decision making and shaping the direction of the asset tokenisation business.

Following the release of our new website, a range of translations will be obtained in order to better reach the global audience of the Digix ecosystem. As of the time of writing, there are at least 56 nationalities who are a part of the Digix ecosystem.

Revisiting the legacy of the Company and Brand:

The Digix journey began in 2014 with a vision to bring real world assets onto the blockchain. We are the first company to conduct a fully on chain crowdsale on the Ethereum blockchain where 465,134 ETH was raised in March 2016 — and DigixDAO was born.

In 2017, a successful seed funding was concluded where USD 1.75mio was raised from 2 prominent VCs and a reputable angel investor from Singapore’s banking industry. Since then, the team has moved into a new office in Aug 2017 and has expanded its global team. Digix now comprises of teams on the business development, community development, blockchain and software architecture, and legal and compliance.

In April 2018, the company conducted a soft launch of its first asset token, DGX, where 1 DGX = 1g of 99.99% LBMA standard gold. We currently have more than 50kg/USD2.1mio of circulating DGX supply and are listed on numerous decentralized exchanges. The end goal of DGX is to be the digital gold standard and a globally recognized store of value in the cryptocurrency space.

In June 2018, the draft DigixDAO governance has been open sourced for the community to review. The end goal of the DigixDAO would be to grow adoption, facilitate education and spread knowledge of the Digix ecosystem.

Reaching new horizons

In time to come, we will be working on realising many objectives, not limited to: (i) listing on centralized exchanges, (ii) penetrating untapped markets and industries, (iii) setting up global gold bullion operations, (iv) functional DigixDAO and (v) scaling the asset tokenisation business.

In view of the DigixDAO governance launch, we will be announcing various marketing campaigns directed towards the adoption of DGX tokens, speaking segments and outreach into key markets for DGX.

Watch this space.

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Digix Writer

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