Search Engine Optimization — Explained

Diksha Rajput
Aug 23, 2017 · 2 min read

What is SEO?

SEO stands of Search Engine Optimization. It is defined as the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of driving traffic to your pages through the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Search engine optimization is largely done by using effective keywords. SEO is not paid advertising you can do it for free too.

How does it work?

When you type a few words into a search engine like Google, Yahoo or Bing, you’re almost always provided with a long list of links with similar words in them. This is how your search engine finds you all those links in a matter of a few seconds.

Your search engine has a program that acts as a crawler. When you feed words into your search engine it gives it to this crawler, which then set out looking for the same words all over the internet. It gets back to the search engine with all the data within a few second, which an algorithm then turns into an index and gives it to you.

How can you use SEO to boost your business?

When you search for business or any other information on the internet. There are a few links that are always among the top three. How do you get your business website up in those top three? The answer lies in building an SEO friendly website.

An online marketing agency or Digital Marketing Agency can help you build your website in a way that makes it the most SEO friendly. This will not only increase your clicks, but proper content management can also boost your sales and increase your conversion rate.

Search Engine Optimization Services are necessary for any online business. This is because when you search for something on the web, how many times do you make the effort of looking beyond the first page of your search results? If your page does not appear on the first page then there are very few chances that there will be a lot of traffic on your page, which in turn will mean that it will affect your business.

So in order to boost business, you should ideally hire SEO services providers in Mumbai.

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