A Beginner’s Guide to MCD Token Sale

MOR
5 min readSep 28, 2017

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I am very thankful for all the questions received during our MCD Token Pre-Sale. Now only 7 days are left for the Pre-Sale, I am writing this medium blog to help people understand what we do and why it is worth doing.

Our business idea is very unique and it is confusing to many people who have no food business experience or have not tried our service. I collected all the popular questions and explains them here. Hopefully this addresses the concerns and make people more comfortable join our Token sale. Our ideas needs your participation to be successful. So here it goes.

WHY THE WORLD NEEDS MCD TO BUY DINNER? WHY CANN’T PEOPLE USE DOLLAR, BITCOIN OR ETHER?

Blockchain technology makes current monetary system obsolete. Crypto currency will eventually be adopted by mainstream. But it needs a push from the community. Allowing people using cryptocurrency as cash or credit card for meals and other services will help mainstream adoption. At DinnerfulNetwork, our vision of future cryptocurrency ecosystem is group of tokens for many industries not a few monopolies. Just like each country has its own currency. Utilities Trust & Reputation will help MCD thrive being the first of its kind. MCD focuses on monthly dinner service and Chinese overseas travelers market for travel and lodging services. RMB is tightly controller by central bank and exchanging to dollars are strictly restricted. This has created the opportunity for MCD being the cryptocurrecny to deal with this problem and connect people with safe, transparent and convenient services at a global scale.

MCD usage starts with existing customers’ Groupon style discount monthly dinner paying with its proprietary MCD block-chain payment system. This will expand to Groupon style discount travel and lodging after service integration.

WHY PEOPLE INVEST IN MCD?

Dinners buys MCD to pay for meals and get more discount up to 20% or more.

Restaurant owners join as partner to increase revenue and profit.

Food business entrepreneur can buy franchise penny on the dollar to open digital food truck on block-chain without physical restaurant, employees cost and start making money operating online.

WHY NO BONUS FOR EARLY CONTRIBUTORS?

When early investors buy with bonus at discount, what usually happen is some people making money off others pumping up price like roller coaster then the rest of people losing money. At DinnerfulNetwork, we believe in value not hype. We aim to increase MCD value slowly and steadily through profitable operation and tech innovation.

WHAT IS YOUR MIN AND MAX CONTRIBUTION GOAL? WHAT IF MIN IS NOT REACHED?

Our min goal is 1 million. Max is 8 million. If min goal is not reached, we will buy back all distributed tokens with initial offering price and continue our business with current funding.

WHAT IS DINNERFULNETWORK BUSINESS MODEL?

Goal: Uberize the Restaurant industry and overseas travel lodging and more.

About: Restaurant franchise — Digital Food Truck on the Blockchain.

Current Boston unit operates on two drivers, 1 franchise owner and 3 Restaurants (Chinese Mandarin, Cantonese, Korean). Franchise owner is the manager working 3 hours a day setting schedules for drivers, supporting customers through wechat, interacting with restaurants through online tools and resources. Average daily order is 50. Wholesale dinner package price $25, restaurant supply price $19.50, driver paid 3 hours at $20/hour. Franchise owner earns estimate 50x5.50–20x3x2=$155/day, 155x22=$3,410/mon, 3,410x12=$40,920/year. Franchise value calculating with 25% cap rate is $163,680. BTW restaurants cook meals at off peek time with no additional operating cost except food cost, which leaves restaurant owner min 30% profit estimated min $300/day.

Same Franchise unit will be sold to other regions and countries. More to come for the franchise owner is that they will also operates future travel lodging in similar fashion.

IS DINNERFULNETWORK PROFITABLE?

DinnerfulNetwork started from Dinnerful.com. Dinnerful.com started Oct 05, 2015 and becomes profitable in Jan 2017.

WHAT IS THE RELATIONSHIP OF DINNERFUL AND DINNERFULNETWORK?

DinnerfulNetwork owns Dinnerful.com and all future travel lodging services offered on DinnerfulNetwork.

HOW CAN MCD GUARANTEES VALUE THROUGH DINNER?

DinnerfulNetwork uses reserves and MCD design algorithm to ensure customer can always buy dinner with MCD initial offering price even when MCD market price goes below initial price.

WHY WOULD PEOPLE INVEST IN MCD?

MCD has limited amount of 10 million and cannot be minted. Current Boston monthly MCD dinner ordering demand estimated as 50x$25x22=27500 MCD. After Boston franchise unit successfully grows nationally and globally, with future travel lodging services, the demand will only increase. This will help the market price of MCD.

WHAT MAKES MCD PAYMENT NETWORK BETTER THAN ETHER OR BITCOIN?

Bitcoin and ether both offers great value and convenience but neither can be used directly without coverting to Fiat currency through 3rd parties. MCD is directly accepted on DinnerfulNetwork with minimal processing fees. $30 fees with conventional payment methods only costs 12 cents in MCD payment network.

WHY WILL PEOPLE PURCHASE DINNER AND FUTURE TRAVEL LODGING USING MCD INSTEAD OF DOLLARS?

1. MCD payment offers more discount i.e. Up to 20% on top of the already discounted Groupon style pricing model.

2. Chinese travelers overseas are restricted with transacting using dollars. MCD offers convenient service with Chinese currency support.

FINALLY, WHAT IF CROWD SALE NOT SUCCESSFUL? WHAT IS OUR PLAN?

We have come a long way to get where we are today. Just like Uber changed Taxi industry, we strongly believe our business will become the future in this ever changing world. We have private funding reserved to reach our goal setting up franchise unit in New York City and other cities in USA. With your participation, we will become stronger better and reach our goal sooner. Our whole intention of the token sale is to bring value to you and all the customers we serve.

If you still have questions, please feel free to comment or tweet us @dinnerfulday. If not, please join our Crowd Sale following the steps here.

Thank you!

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