Dipali DeyNike — Brand personaNike is known to target athletes; however, I’m focusing on Tiana Ring, a girl next door who loves her fitness routine and healthy diet.Oct 9, 2015Oct 9, 2015
Dipali DeyIndian subcontinent’s obsession with fair skinIndia and its neighboring countries are obsessed with fair skin, especially women. However, equating success to being fair is outrageous…Oct 9, 2015Oct 9, 2015
Dipali DeyPaid, owned, and earned media — Emirates AirlineThe brand I have selected is Emirates Airlines because it is based in Dubai and is my favorite airline! The ads make me nostalgic as Dubai…Sep 25, 20151Sep 25, 20151
Dipali DeyinPerspectives on AdvertisingWords of wisdom from a creative director and digital strategist“I think you can’t go wrong career-wise if you figure out what your passion is, and then find a way to get paid for doing that thing that…Apr 10, 2015Apr 10, 2015
Dipali DeyinPerspectives on AdvertisingMake a dash for Amazon’s Dash button?Tiny plastic buttons that can change the way you shop for groceriesApr 2, 20151Apr 2, 20151
Dipali DeyinPerspectives on AdvertisingThe Birthday ProjectEvery year marketers and advertisers get more innovative. They use apps, sensors, mobile, transmedia storytelling to connect with audiences…Mar 6, 2015Mar 6, 2015