Commit to Something
I was walking down the street in Manhattan today and passed a 15-foot tall photo emblazoned on the side of a building. It caught my attention. First, the shocking image. And then I read the slogan: “Commit to Something.” It got me thinking.
Turns out the billboard is part of a new ad campaign by Equinox, an upscale gym chain. The campaign features a series of striking visuals, each with beautiful people committed to something: hairless cats, public breastfeeding, money, and some others.
“Commit to Something.” I like that message. In my life, I’ve found commitment can be very challenging, but it’s so rewarding. When I stand up for something I believe in, even when people won’t like it. Or when I put a lot of time and effort in to get a goal that’s really important to me.
What do you want to commit to?
Written by Evan Horowitz