The 10th VideoDays broke all records: More than 15,000 visitors, 500 social media stars
- Europe’s largest YouTuber festival attracted over 15,000 enthusiastic visitors
- PlayAward winners were Dagi Bee, mirellativegal, Selina Mour, Bars and Melody
- YouTube’s Gold Play Buttons went to izzi, DannyJesden and SKK
- Divimove enjoyed a successful premiere as the live event’s new organiser
- Advance ticket sales start for the VideoDays in Berlin on 9 and 10 December
For two days, the Lanxess Arena in Cologne was once again transformed into the biggest meeting point for Europe’s most successful social media stars and fan communities. This 10th edition of the VideoDays broke all previous records, attracting over 15,000 visitors and 500 artists.
On Thursday, the focus was on the event’s live stage performances, which lasted just under six hours. Social media stars like headline act Mike Singer, newcomer Selina Mour and international acts like Bars and Melody from the UK and the Californian YouTube Cimorelli kids got thousands of fans going with some really hot music.
A highlight of the VideoDays stage show was the presentation of PlayAwards in various genres. The proud winners of these awards were Dagi Bee (in the Legend category), mirellativegal (Comedy) and Bars and Melody (International). The BRAVO magazine audience award went to Selina Mour. YouTube Gold Play Buttons, awarded for exceeding one million subscribers, went to izzi, SKK and DannyJesden.
The second day of the event was fully devoted to the fan community, with visitors to the event given a chance to experience their stars right up close at numerous Meet & Greet events in the indoor part of the Lanxess Arena. This year, for the first time ever, there was a strong emphasis on proximity in the outdoor area, too, with fans and stars meeting up spontaneously for thousands of selfies and autographs at meeting points scattered around the venue.
“The success of the 10th edition of the VideoDays in Cologne once again underlines the event’s importance as a top festival for a new generation. No other comparable event of this kind enables fans to get as close to their stars as the VideoDays. We’re delighted that our premiere as the event’s organisers went off so well and already have plans to build on that success: on 9 and 10 December 2017 we’ll be taking the VideoDays to the Mercedes-Benz Arena in Berlin for the first time,” says Philipp Bernecker, Chief Marketing Officer and Co-Founder of Divimove, the digital media company that took over the VideoDays and the team flanking their founder, Christoph Krachten, back in April. Divimove has long-term plans to expand the live event to other European countries where it is active.