David Jones
Principal & Chief Strategist at Social Lab. http://about.me/davejones
Focus groups measure the familiarity of an idea, not the size of it. Try your best to avoid them.
Hard Truths About Making Great Advertising
Steven Stark
20819
They also feel they are there to come up with their version of the ad. “You know what they should do…” should be a phrase banned by every moderator.
