Andrew DodDe-Bachelorize Presidential CampaignsAmong the pantheon of mindless television, ABC’s The Bachelor represents the pinnacle of pablum. Two dozen doe-eyed women all agog with…Feb 20, 2020Feb 20, 2020
Andrew DodinThe StartupThe Eyes Have It: Are You Sure You See Correctly?You can’t tell from my profile photo, but I have two different colored eyes. One is brown and the other blue. In fact, the brown eye is…Feb 7, 2020Feb 7, 2020
Andrew DodFrom Strategy Development to Execution: The Last Mile to ExcellenceOn importance of strategy developmentFeb 7, 2020Feb 7, 2020
Andrew DodDisarmingly Successful Marketing: Unleash Your Inner GrannyIn 1995, I attended a conference of digital elites in Arizona called Agenda. Technology mavens like Gates, Ellison and McNealy were there…Jul 28, 2016Jul 28, 2016
Andrew DodAvoiding the Buzz Kill of Arrogant MarketingMy Mom always told me, “Don’t toot your own horn. Let others do it for you.” To some, this counsel runs counter to how Freud’s id has us…Jul 28, 2016Jul 28, 2016
Andrew DodLearn How to Think Like da Vinci and other GeniusesFor many, our impressions of the great Leonardo da Vinci were shaped by Dan Brown’s wildly famous book, The da Vinci Code.Jul 28, 2016Jul 28, 2016
Andrew DodQuestion Marketing: A Simple Process to Building a Strategy and Articulating MessagesSeveral years ago while brainstorming with a team at an agency searching for a name for their creative process, I tossed out a phrase…Jul 28, 2016Jul 28, 2016