
…ncouraging to see so many accomplished founders taking a second tour of duty as leaders of NewCos. For them, success will be measured both by the social benefit their companies create as well as by the profits they capture. “These kinds of companies are hard to create,” said Jenny Stefanotti, a former Google veteran who i…
function as status symbols. If you understand the elements of human behavior that are irrational and predicta…e irrationally attracted to that which is scarce, because scarce things function as status symbols. If you understand the elements of human behavior that are irrational and predictable, you are freed from them and can benefit from the insight.