A client I’m working for needs sign ups. It is a medical training company selling CPR and First Aid courses, among other medical courses. Rather than advertise the classes and the schedules and prices we are instead sending out quizzes on Facebook to help healthcare professionals prepare for the test. This does a couple things:
- Positions the company as the place to go for test prep, and later for testing.
- Keeps the brand top of mind when test time comes around.
- Identifies frequent engagers so we can identify instructor candidates or send special promotions.
- And most importantly it PROVIDES VALUE to the customer.
Stop asking for sales. Provide value and the sales will come.