When I attended University it was my desire and intent to follow in the shoes of Woodward and Bernstein. But I changed from a degree in Journalism to one in Advertising and PR. Why? Because I knew that journalism was no longer about objectivity and facts, it was about sensationalism and sales. I reasoned that as long as I wasn’t going to be allowed to pursue objectivity and truth for the public, then I many as well be in advertising, where truth and facts were negotiated on behalf of a paying client. I graduated from University in 1981.