#AskGaryVee — Dominate Social Media, Business and Life
Gary Vaynerchuk started his career selling wine from his family’s business, but now he’s selling success. He is an entrepreneur and a true social media pioneer. In his book and various social media channels, Vaynerchuk provides insight into topics like marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, content, management and even parenting. He is all about hustling and wants his fans to win in every facet of life.
“I’ve always known what it takes to succeed in the trenches, but now with the hands-on experience of growing two businesses, one from scratch, I also know what the aerial view looks like, and what works best when you’re responsible for creating culture, developing careers, and managing clients in a company that seems to double in size by the day,” Vaynerchuk said.
My favorite #GaryVee term is hustle. He believes it’s the one tangible thing people can do to change the course of their lives. Not everyone is born into the same circumstances, and some people are less talented than others. However, what enables people to beat their competition are drive, determination and hustle. You have to hustle in order to become a successful social media influencer.
Gary’s social media hustle began on February 21, 2006, on his YouTube channel with no followers. Wine Library TV was the world’s first wine video blog launched. However, it wasn’t very professional to begin with. He didn’t have adequate lighting, used a flip camera to record himself and the echo was horrendous.
Instead of making excuses, he adapted. He made his show more dynamic and exciting through trial and error. By 2011, he had recorded 1000 episodes of Wine Library TV. Gary’s passion and hustle helped him grow his parent’s wine business from $3 million in annual revenue to $60 million. Gary has not only been promoting his business, but he has also been promoting himself. He’s a best-selling author and has more than 3.5 million fans across his social media channels.
“It’s stunning how many remarkable reasons and circumstances people can come up with to explain why they haven’t met with success. Of course, the problem doesn’t usually lie with the type of industry or job. The problem lies with the individual who can’t see opportunities when they’re right in front of his or her face.”
#GaryVee has capitalized when he’s seen opportunities. He doesn’t think, he just does. He is also not afraid of taking risks. He invested in a few startup companies that you probably have heard of — Twitter, Snapchat, Uber and Venmo. He takes risks because he’s not afraid of losing. Without all of his experiences, good or bad, #GaryVee would not have been able to write and create content. He’s been so successful that he’s been a four-time New York Times Best Selling Author.
If you are looking for motivation, listen to his videos or visit his Twitter and Instagram accounts.
With the digital world we live in today, there is almost an infinite amount of opportunity. Anyone can be an entrepreneur. The hard part is the doing.
“There’s no doubt that taking the first step can be terrifying. I get it. I really do. But I also have to wonder, would you be so afraid if you knew no one was watching? See, I think what really scares people is not fear of failure, but fear of failing in front of someone who matters…if you want to be an entrepreneur — if that’s what you really, really want — you cannot give a shit about what other people think of you.”
I wish I had #GaryVee’s advice when I was in high school. I was so worried about my image that I never really pursued one of my dreams. I wanted to create content about my biggest passion, sports. Unfortunately, at the time, I was too worried about sounding or looking stupid in front of a camera.
However, when I was a sophomore at the University of Florida, I finally decided to start pursuing that dream I had back in high school. I got together with two of my fraternity brothers. We sat down in Kappa Sigma and started recording. The first couple of episodes were a struggle. We struggled with the sound quality and the content. We would often get off track, spend too much time on a topic or interrupt each other while we were recording. While it was a struggle, we kept hustling. After the first couple of episodes, we caught our stride and were in sync with each other. We improved our editing and got to the point where we even uploaded our content on Soundcloud.
We soon figured out that the hardest part was getting people to actually listen. Of course, our close friends and family subscribed to our channel, but that didn’t satisfy us. We wanted them and other people to actually want to listen to our content, because we knew we were good. It’s tough to get people to listen and we they do listen; it’s tough to hear criticism.
“ I won’t lie — people will criticize you. They will say mean things, maybe even hateful things, often because they’re jealous that you had the guts to get out there and do your thing, or because they love you very much and are scared for you. And that’s okay.”
After reading his book this year, I found a more efficient way to get my content out there for the world to listen. The answer was social media. I decided to create and manage a Twitter account for our sports blog and podcast. #AskGaryVee motivated me to keep on posting content and working at the process day-by-day.
I listened to #GaryVee and decided to make a professional Facebook page for myself. After all, I’m technically a producer. I used the page to promote my content and myself. It has resulted in hundreds of views and listens for my blog and podcast.
It seems like #GaryVee is always ahead of the curve with social media. It seems that way because it’s true. He shared some of his knowledge during the SXSW Conference and Festivals in Austin, Texas.
The topic of discussion was publishing Facebook video ads. Essentially, Facebook video today is what Google adwords were in the early 2000s.
“We are paying $6 to $13 CPM [cost per thousand impressions] on Facebook right now that are going to be $50 to $80 in 36 and 48 months and everybody is going to be sad that they didn’t jump on it.”
Facebook video ads are hot. So hot, that I’m going to start using them to promote my podcast. I’ve also decided to start filming our content on Facebook live, another opportunity #GaryVee has capitalized on.
Get your hustle on. #AskGaryVee