Image for post
Image for post
With the world on lockdown, here’s why businesses must invest in PR and comms…

The world as we knew it no longer exists. How long will it be before something resembling normality returns? Will the way we work and live ever go back to what we had before? It would seem that not even leading virologists and politicians can answer these questions.

For businesses, the challenges that have ensued from the COVID-19 pandemic are too many to list. Supply chains have been disrupted, market demand is fluctuating massively from sector to sector, and products and services have to be pivoted.

Pete Flint, a managing partner at NFX, a seed-stage venture firm based in San Francisco, wrote the below in an article about how to overcome the current…


Image for post
Image for post
What can we learn about effective PR and communications from the on-going Brexit saga?

Last month, in an interview with ITV, former Prime Minister David Cameron admitted his decision to call for an EU referendum still haunts him. And given the sheer, unadulterated chaos that has ensued since the vote in June 2016, such regret is easy to understand; after all, the decision not only cost Cameron his job (even though he had said he would remain in power regardless of the outcome), but it’s also turned UK politics on its head.

To put some of the political mayhem into perspective, here are a couple of interesting stats. The first: since Theresa May was elected with a minority government in 2017, more than 70 MPs have changed party affiliation — including becoming independent or joining a new party. …


Image for post
Image for post
What can startups learn about the value of PR from one of Greek philosophy’s oldest allegories?

Greek philosophy and public relations: two subjects that rarely inform the same discussion. But here we go (please bear with me).

In his biographical works Plutarch’s Lives, the eponymous Greek historian and writer questions our understanding of ‘identity’. He uses the example of The Ship of Theseus — a legendary king and war hero who purportedly founded the city of Athens.

According to the allegory, having returned from its nautical adventures, Theseus’ mythical ship sits in a harbour as a memorial to the king’s military achievements. However, over the course of a hundred years its rotting planks are replaced one by one. …


Image for post
Image for post
Find out how City Road Comms took a 15-year-old business with no previous media coverage and got them featured in 70 publications within just six months…

For many businesses, PR is an alien concept. Their expertise lies very much in their understanding of their own industry and, as one would expect, the ins and outs of the product or service they sell.

The same could even be said about marketing teams. Such is the array of different marketing tactics an organisation could deploy, PR may be a gap in their knowledge — they may instead focus on SEO, paid search, paid social or direct email marketing.

No fingers of blame can be pointed for this; PR, and specifically media relations, can be daunting for those not well versed in the art. …


Image for post
Image for post
Artificial intelligence is something of a buzzword. But how can you cut through the noise to get media coverage that really resonates? Read on to find out how we did just that for AI specialist Fountech…

Artificial intelligence is one of the “buzzwords” of 2019. Yet much of what is said or written in the media portrays AI in the slightly more fanciful way that we have become accustomed to in sci-fi movies.

That’s why, ever since we started working with AI think tank and development company Fountech in early 2019, we’ve been on a mission to educate consumers and businesses alike about exactly what this technology entails.

Our PR strategy is built around developing high-level, expert content on behalf of Fountech — to do so we tap into the vast knowledge and experience its AI boffins possess, with the City Road Comms team then weaving all of their insights into newsworthy stories. …


Image for post
Image for post
EPS specialist Pharmacy Outlet needed to build its brand in front of UK consumers. Read how City Road Comms achieved this with 40 pieces of coverage in national newspapers in just 15 months…

The Electronic Prescription Service, or EPS, is a method for people in the UK to receive their medical prescriptions directly to their homes. It’s all managed, as the name suggests, by giving each patient an electronic version of their prescription, which they use to handle the whole process online. It was launched several years ago to save both the NHS and the British public time and money.

Pharmacy Outlet is an online pharmacy that provides EPS medication. Back in 2017, it needed a helping hand to “get its brand out there”.

Fundamentally, the business’ leaders needed to tell people that Pharmacy Outlet exists. What’s more, they also needed to educate UK consumers about the fact EPS was now available to them and that they could sign up to Pharmacy Outlet if they wanted to receive this service. …


Image for post
Image for post
Studio Graphene had lost faith in the value of PR for their business, but City Road Comms’ data-backed approach changed all that…

“My faith in PR being effective for a services company such as ours was all but lost until we started working with City Road Comms. They’ve over-delivered from day one. Not only has the volume and quality of coverage been phenomenal, they’ve also succeeded in positioning us as a thought leader in our field.”

These are the words of Ritam Gandhi, the Founder and Director of Studio Graphene, a digital agency that designs, builds and markets amazing new tech products.

Before City Road Comms began working with them in May 2018, Studio Graphene had been engaged with a different PR agency but were receiving little coverage, and that which they did get was ineffective in building their brand in front of potential clients. …


Image for post
Image for post
In 2018 we handled the media launch of HealthTech startup Mynurva. Here’s how we secured 94 pieces of coverage in just seven months…

HealthTech is one of the most exciting, fast-growing industries in the UK right now. From surgical equipment and DNA analysis to fitness apps and wearable technologies, there’s a seemingly constant stream of innovative new solutions emerging, which each promise to enhance the way people’s health can be managed or improved.

Much of this innovation is being driven by startups and scaleups. …


Image for post
Image for post
Read all about how City Road Comms managed to get price comparison site Know Your Money in the national press…

At the start of 2019, price comparison website Know Your Money (KYM) was preparing to launch a new campaign. It wanted to get the UK talking about debt; it’s still something of a taboo topic, but KYM was ready to tackle this head on and, in doing so, the business wanted to educate consumers about both good and bad forms of debt, and how to manage it responsibly.

With this in mind, City Road Comms came on board to help them supercharge this project. Rather than just push out some general rhetoric and hyperbole about when people should or should not take on debt, we worked with KYM to ensure they had some real clout behind its ‘We Need To Talk About Debt’ campaign. …


Image for post
Image for post
Here’s the story of the PR work we have done with bridging lender MFS since 2016

Terms like ‘bridging finance’ and ‘short-term loans’ tend to conjure a particular image in people’s minds; and it’s fair to say, the image is often not a positive one, with the negative connotations that surround payday loans unfairly tainting the wider market.

So when, in the second half of 2016, we began working with Market Financial Solutions (MFS), we knew that reputation management was going to be hugely important. The London-based bridging lender was more than a decade old at this point, and while they had a strong, loyal customer-base, little was known about the business within the industry.

For those not so well versed in the world of bridging — indeed, it was a relatively new subject to us back in 2016 — these are short-term loans typically used by individuals, particularly buy-to-let (BTL) investors, when buying a property. They have become particularly popular in recent years, especially as mortgage providers have become more reticent in their lending to BTL landlords. …

About

Dominic Pollard

Director of City Road Communications

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store