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With the world on lockdown, here’s why businesses must invest in PR and comms…

The world as we knew it no longer exists. How long will it be before something resembling normality returns? Will the way we work and live ever go back to what we had before? It would seem that not even leading virologists and politicians can answer these questions.

For businesses, the challenges that have ensued from the COVID-19 pandemic are too many to list. Supply chains have been disrupted, market demand is fluctuating massively from sector to sector, and products and services have to be pivoted.

Pete Flint, a managing partner at NFX, a seed-stage venture firm based in San Francisco, wrote the below in an article about how to overcome the current…

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What can we learn about effective PR and communications from the on-going Brexit saga?

Last month, in an interview with ITV, former Prime Minister David Cameron admitted his decision to call for an EU referendum still haunts him. And given the sheer, unadulterated chaos that has ensued since the vote in June 2016, such regret is easy to understand; after all, the decision not only cost Cameron his job (even though he had said he would remain in power regardless of the outcome), but it’s also turned UK politics on its head.

To put some of the political mayhem into perspective, here are a couple of interesting stats. The first: since Theresa May was elected with a minority government in 2017, more than 70 MPs have changed party affiliation — including becoming independent or joining a new party. …

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What can startups learn about the value of PR from one of Greek philosophy’s oldest allegories?

Greek philosophy and public relations: two subjects that rarely inform the same discussion. But here we go (please bear with me).

In his biographical works Plutarch’s Lives, the eponymous Greek historian and writer questions our understanding of ‘identity’. He uses the example of The Ship of Theseus — a legendary king and war hero who purportedly founded the city of Athens.

According to the allegory, having returned from its nautical adventures, Theseus’ mythical ship sits in a harbour as a memorial to the king’s military achievements. …


Dominic Pollard

Director of City Road Communications

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