However, as Twitter increasingly felt that their most scalable business model would be advertising, it became crucial that Twitter own the direct UI relationship with users.
A Tale of 2 API Platforms
GGV Capital

  • There is why I see then tension in comparing Slack and Twitter’s API strategies. Slack’s SaaS business model was more aligned with external developers because the revenues were aligned. If Slack dies, Slack apps die so it is in everyone’s interest to provide a great UX on Slack. Compare that to an advertising-based business model where driving attention is at the core of the product. External devs on that type of platform have a greater incentive to drive user attention away from the platform than to align with the platform’s interests. How does an ad-supported consumer tech company reconcile such misaligned revenue incentives?
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