You don’t have to build a scalable startup.
Joan Westenberg 🌈

I have built 3 service businesses with zero investors, and with this exact thought in mind. You can shoot for a 100mm jackpot company — which has close to the same success rate — or you can shoot for a 1–10mm company, with no investors, that’s sustainable, and pays you a generous salary.

Most real entrepreneurs, most of the parents of those rich kids you went to school with, have long term businesses with little to no investment, a high salary, and sustainability.