Suggesting a “pilot” is a weakness
Rob Thomas
122

Lack of commitment can look a lot like lack of knowledge/confidence.

The former is toxic, the latter is temporary and normal.

I believe the same applies to interactions with the market/customers/partners. I wrote something about this here —

https://medium.com/@DonotInnovate/want-to-sell-more-reduce-the-risk-not-the-cost-81c3730ef725

My premise is that commitment and shared risk (i.e. Skin in the game) get you more, better customers sooner than gimmicks and freebies.

Thanks for sharing.