Got a great product idea? Don’t build it.
Mark McDonald

Wow. I wish I’d gotten this advice several years ago before I had to learn it the hard way. I couldn’t agree more with everything you’ve said here. The last piece I’d add is after you define the needs of that group, make sure that you choose a team that is inspired by the vision of fulfilling that need. This will save you a lot of spinning your wheels when you have to resell the purpose of your business in every staff meeting until the end of time.

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