The Breast Reconstruction Awareness Campaign
Dr. Keith Berman, board certified in plastic and reconstructive surgery, has maintained a solo practice for nearly 20 years. With a focus on face, breast, and body cosmetic surgery, Dr. Keith Berman keeps current with membership in the American Society of Plastic Surgeons (ASPS) and supports the Society’s efforts to make breast reconstructive surgery available to all who can benefit from it.
Along with the Plastic Surgery Foundation, the ASPS has for several years promoted the Breast Reconstruction Awareness Campaign, one of the few efforts of its kind. Campaigners believe that all survivors of mastectomies and lumpectomies who are eligible for reconstructive surgery should be aware of their legal choices and able to receive treatment in a timely manner. (Federal law requires such coverage.)
The campaign was begun in Canada in 2011 by a surgeon who wanted breast cancer patients to be aware of all their options. The third Wednesday of October was chosen, and the idea spread to the United States the next year. By 2014 nearly 160 ASPS practices held awareness events, which have since become year-long campaigns.
In 2015, American soul singer Patti LaBelle became the campaign’s celebrity spokesperson. Almost a million dollars have been raised to support research and pro bono surgeries since its inception.