Beauty 2020
Trend Forecast For The Year Ahead
2018 was all about the glow up. Dramatic transformations, both noticeable and beautiful.
2019 was all about tweakments: cosmetic patients are getting younger and better informed - they understand and invest in tweakments: subtle staged fixes started young to achieve the same stunning results: natural, progressive & affordable.
We had predicted 2019 to be the year for tweakments and a boom in PRP and autologous skin rejuvenation. This was the predominant trend internationally - and in our practice too, with collagen remodelling, preventive aging in young people, microBotox, microneedling and PRP injections being our most popular treatments.
For 2020, we predict everything to be faster, simpler, more precise and on the ball. The upswing in regenerative medicine will continue through 2020 and continue to become more refined and precise. Autologous fillers, growth factor concentrates and similar ‘natural' fixes will soar.
Faster grooming, faster contouring, faster skin care will be sought after and will challenge old school service providers to meet patient expectations seamlessly. Express facials with potent ingredients and multi tasking treatments will be the norm, and are already picking up.
Skin care regimens will be grounded in a very small number of well researched and proven ingredients and products - no foo foo. Consumers will prefer skincare that multitasks and travels well to carry busy individuals through their various roles. Make up that also treats, sunscreen that hydrates and brightens while protecting against pollution damage and night creams that protect against blue light (nightscreen if you will) are big and getting bigger.
Clean, sustainable, botanical, cruelty free beauty is already a trend. This will only get bigger. CBD and other derivatives will continue to pique user interest.
Body treatments are big and will get bigger. Doctors will get smarter about treating fat, muscle, lymph, skin all in one plan, to deliver the finest results. Treatments will be fast and comprehensive. Face, neck, hands and chest have got to be treated together in a cost effective time effective manner.
2020 will be about precision and efficacy. Less will be more.
