“2-BULLET TUESDAY” Newsletter — $18 Trillion in Value from Sensors?, Solar Roofs (not Tesla), Digital Minimalism, & “I Will Teach You To Be Rich” Book

Chris Wedding, PhD
Sep 17, 2019 · 4 min read
Photo by Glenn Carstens-Peters on Unsplash

Good morning,

We hope you enjoy our most recent 4-minute digest on clean energy, finance, business tips, trivia, and (attempts at) humor.

[Renewable Energy] Joke for the Day:
Two windmills are standing in a wind farm.One asks, “What’s your favorite type of music?” The other says, “I’m a big metal fan.”

Now what?

Have a great week.

Chris Wedding, PhD

Managing Director, IronOak Energy Capital

Founder, Invest for Impact Academy


Low Cost Sensors:
High Value Solutions

  • According to the World Economic Forum, there is $18 trillion of value to unlock in the “industrial sector by applying industrial technologies.” One way to to do that is with more and better sensors, plus systems to make sense of all that new data. (Insert obvious slap on the forehead.) In the words of Uptake Technologies’ President, most “industries are data-rich and insight-poor…with less than 1% of data being used…One customer prospect is installing 120,000 sensors, but they don’t use any of the data from 30,000 existing sensors today.” His company uses machine learning and predictive analytics to manage maintenance on things like locomotives. (Probably not what you were thinking.) So, here’s a fun follow up question: What “boring” industry [that most professionals ignore] is the next sleeping giant ready to be awakened with cheap sensors and new analytical abilities? | Source: BloombergNEF (Richard Stubbe)

Watch Out Tesla:
A Big A** Roofing Giant Likes Solar Shingles, Too

  • There is no doubt: Tesla is a marketing machine and a real visionary. And when Elon announced their solar shingles in late 2016, homeowners and solar players were in awe. “When can I get them? Oh, but how much do they cost? Wait, it’s 2019, where is the product?” Enter Standard Industries — the world’s [largest] roofing manufacturer — and its subsidiary GAF, with “certified roofing contractors in all 50 states, installing 1.5 million roofs each year.” With customer acquisition costs being the most expensive portion of a residential solar, GAF expects to crush this line item by gaining customers that are already seeking them out for a new roof. Could a GAF colony on Mars be next? Lots of roofs, I’m sure… | Source: Greentech Media (Emma Foehringer Merchant)


Book Worth Reading:
“I Will Teach You To Be Rich”

  • I know, I know. It sounds like overpromising. Or maybe super cheesy. But the author, Ramit Sethi, is an in-your-face, contrarian who writes about personal finance for those of us in our twenties, thirties, and forties. He argues for spending plenty of cash on things you love (“Gasp,” says this son of a CPA!), and instead of eating sauce-less spaghetti to save money (#FriendinCollege), it’s better to find new ways to earn more money (and create value for more customers) as the path to “financial freedom.” In this podcast with Tim Ferris, Ramit talks about his recently released updated version of his NYT bestseller I Will Teach You To Be Rich, including ways to automate your finances and other topics to geek out on. Needles to say, this will be my favorite gift for cousins in their 20’s as they graduate from college and enter the real world. (“Oh thanks, Chris, I…uh…really love this book on finance. Yeah. You sure are the funnest cousin!)

How to Live Well in a High Tech World:
By Using Less Technology

  • Wise words taken from the page of author Cal Newport. After his thought provoking book on focused work without distractions, Deep Work, he’s back with a new one: Digital Minimalism: Choosing a Focused Life in a Noisy World. Quotes about the book: “You’re not the user, you’re the product. Hang up, log off, and tune in to a different way to be in the world.” — Seth Godin. “Newport is making a bid to be the Marie Kondo of technology: Someone with an actual plan for helping you realize the digital pursuits that do, and don’t, bring value to your life.” — Ezra Klein (Vox Founder). I’d normally encourage you to check him out on social media, but as a digital minimalist, he’s not there.

For More Information:

INVESTMENT BANKING| Renewable Energy, Cleantech, Smart City, and Mobility — www.ironoakenergy.capital

MASTERMINDS & EXECUTIVE EDUCATION | Renewable Energy, Startups, & Impact Investing — www.investforimpact.academy

Chris Wedding, PhD

Written by

#Startups #Energy #ClimateChange — Mastermind Coach (Entrepreneurs for Impact). #Finance (IronOak). Professor (Duke, UNC). Newsletter. chrisweddingphd.com

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