Apple is No Longer a Consumer Brand — It’s a Fashion Icon

Or Apple’s Breakup Letter to the Consumer

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Phil’s obsession with the iPad practically dominates an episode of Modern Family.
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Oprah once called the iPad one of her favorite things, only to later give the same title to the Microsoft Surface.
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This ad image for the Apple watch nails the profile for a high-fashion jewelry ad.
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Fashionable clothes, much like gold MacBooks, can look pretty weird.

A digital fox living in an analog world.

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